Go behind the scenes of our newest Autumn 24 collection 'L'AZUR'. This new collection features a curated collection of pieces that seamlessly intertwines the timeless allure of the 90s with contemporary sophistication. Each pair embodies a refined elegance, meticulously crafted to reflect the chic sensibilities of the era while maintaining a modern edge.
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THE BRIEF
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The creative was inspired by the refined colour palettes, clean lines, and avant-garde designs synonymous with 90s fashion publications. L'Azur translating to the colour blue in french, ties together the chic nature of the styling and art direction, while also pulling from the blue hues present throughout the campaign. The colour blue was chosen as a core colour to convey a sense of clean and chic minimalism, alongside a calm and sensible nature as we move into the cooler months.
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THE STYLING
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The styling was inspired by late 90s Miu Miu and Calvin Klein designs, with a focus on lingerie style elements and layering. Soft cotton textures blended with structured silhouettes helped to bring to life the corporate yet chic styling. Our styling saw the incorporation of local brands such as Sabi, Henne, Cultira, Effie Kats, and Kahe.
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THE SHOES
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This seasons styles embody a refined elegance to reflect the chic sensibilities of the era while maintaining a modern edge. Fluid shapes mixed with simplistic silhouettes make for wearable and enduring styles that move from season to season. Our most coveted styles are given a refresh with the introduction of updated colourways and heel shapes.
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Photography . Dan Castano
Videography . Ben Down
Model . Hannah Samaddar
Styling . Lana Wilkinson + Huw Ward
Creative Direction . Ella Stivala
Makeup . Nicole Aqualina
Hair . Livinia + Salon Gabrielle
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