BY LANA WILKINSON
...Hi Dolls!
I truly can't thank you enough for the support I have felt throughout my latest venture. I have wanted to be a designer my whole life and to have this news be so well received has left me quite overwhelmed to say the least. Thank you to everyone who has followed my journey so far from a receptionist, to working in marketing, to being a fashion stylist and now launching my own shoe collection.
Growing up with a Father who co-owned a dry-cleaning company, I fell in love with fashion and design from a young age. I used to love seeing all of the occasion dresses and tailored suiting that came through the shop – this sparked a creativity in me that I have never quite been able to shake. Although I worked in a corporate environment, I have always felt myself being pulled back into the fashion industry.
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Being too scared to fully jump into the fashion world I decided to dip my toe in the styling pool by building my professional portfolio after hours and on the weekends. I got my big break when I styled a Covet Magazine shoot with Ruby Rose (before OITNB fame). After this, I knew it was time to quit my job and although it was scary, pursue styling full time.
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During these years, I've worked on countless Spring Racing Carnivals, Brownlow Medals and Logie Awards. I've been lucky enough to work with some of world's most well-known and talented celebrities. I also feel truly grateful that I now call these people my friends (quite humbling when I think about the girl in her Dad's dry-cleaning shop). In saying that, I can't thank my parents enough for teaching me the values needed to run a small business. I can only hope that I am passing the same values on to my two daughters.
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I have now been inspired by my experiences as a fashion stylist and these incredible personalities to design a shoe collection for the everyone. I wanted to create pieces that add a little glitter to your outfit and bring a piece of red carpet glamour to your wardrobe. This range is for when you need that extra bit of confidence. Whether that is on a first date, big job interview or any major milestone. If you feel this when you're wearing them, then I have done my job.
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Lastly, I hope you have as much fun in my shoes as I do...
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Love Lans x
