Every now and then you work on a project that completely changes your perspective on why you do what you do. The experience of filming the Melbourne Racing Club’s ‘The Caulfield Journey’, starring Caulfield Style Ambassador, Nicole Warne, of fashion blog, Gary Pepper Girl, did just that.
It’s not every day you are engaged to dress one of the most successful fashion identities our country has produced. With her social media following in excess of 1 million, her style envied and viewed the world over; you couldn’t blame me for being a little nervous about meeting and working with the very successful, Nicole Warne. However, within minutes of meeting, our mutual love for fashion took over and any nerves I had were quickly dispelled.
The brainchild of Sydney digital company De Republica, the film, appropriately titled, ‘The Caulfield Journey’ is a whimsical exploration of Nicole Warne’s journey to the 2014 Crown Golden Ale Caulfield Cup Carnival.
Styling the film across 13 different locations in Melbourne and Sydney was indeed a challenge, but the team almost became like a little family by the time filming concluded. We’d spent long days and nights pulling it together. But, I’ve never felt more inspired and it was truly a great experience to work with such an incredible group of talented creatives.
I was very fortunate to have access to some of the best International and Australian designers that fashion has to offer with Melbourne Racing Clubs fashion partners David Jones and Chadstone the Fashion Capital supporting this project. I wanted to ensure the fashion aesthetic was one consumers could relate to and see themselves wearing during the Caulfield racing festivities. Most importantly, it also needed to reflect Nicole’s own personal style, but showcase our collaborative approach.
International favourites Gucci, Dolce & Gabbana and Christian Louboutin supported the film and feature throughout. My highlights are the fire engine red and blue sunray pleat dresses by Dion Lee, the twin set neon pink Manning Cartell that opens the film, the burst of colour from designer Alice McCall as Nicole rides the carousel at Luna Park and the finale at the Caulfield track in Camilla and Marc, with millinery by Aniss. Not unlike at the track, the film highlights that fashion, is at times, the the unofficial star of the races.
I may be biased, but I’m incredibly proud of the work we achieved and I know we all hope you enjoy it to!
Giddy up and I’ll be seeing you at Caulfield!