This time last year, I had the pleasure of meeting and working with a blonde beauty, who I’d first become familiar with on Instagram. An all-round Aussie girl, this upbeat and happy model treated everyone around her like they were the only person in the room. The buzz then was that she was destined for great things with a bright future in front of her.
Fast forward a year. Chadstone – The Fashion Capital today announced model and media personality, Elyse Knowles as the face of its Autumn/ Winter 2016 (AW16) campaign, with Elyse set to open its Premium Runway on March 10.
Elyse, one of the nicest human beings I have the pleasure of knowing, has built a colossal online presence with more than half a million Instagram followers, is instantly recognisable in fashion and beauty and will model new season looks in the AW16 Runway Show, as well as front Chadstone’s Fashion Capital magazine, released on March 8.
The AW16 Runway will be presented as part of the Virgin Australia Melbourne Fashion Festival (VAMFF) for a second year running. It will showcase looks from dozens of Chadstone retailers, giving shoppers a look at new trends already starting to filter into their favourite stores.
My team and I caught up with Elyse last week to style some of Chadstone’s key AW16 trends from my favourite designers.